Qu'est ce que doit contenir mon business plan ?

La meilleure aide possible : une copie du site de Sequoia Capital, le fonds de capital risque US qui a financé Google, Yahoo, Apple, Electronic Arts, Youtube, Cisco, Oracle, PayPal et encore d'autres petites start-ups prometteuses ... Bref, leurs conseils sont précieux!

Business Plan Formatting
We like business plans that present a lot of information in as few words as possible. The following format, within 15-20 slides, is all that’s needed:

Company Purpose

* Define the company/business in a single declarative sentence.

Problem

* Describe the pain of the customer (or the customer’s customer).
* Outline how the customer addresses the issue today.

Solution

* Demonstrate your company’s value proposition to make the customer’s life better.
* Show where your product physically sits.
* Provide use cases.

Why Now

* Set-up the historical evolution of your category.
* Define recent trends that make your solution possible.

Market Size

* Identify/profile the customer you cater to.
* Calculate the TAM (top down), SAM (bottoms up) and SOM.

Competition

* List competitors
* List competitive advantages

Product

* Product line-up (form factor, functionality, features, architecture, intellectual property).
* Development roadmap.

Business Model

* Revenue model
* Pricing
* Average account size and/or lifetime value
* Sales & distribution model
* Customer/pipeline list

Team

* Founders & Management
* Board of Directors/Board of Advisors

Financials

* P&L
* Balance sheet
* Cash flow
* Cap table
* The deal